Q: What is the most important factor to consider when buying a diamond?

A: Look for a good combination of the 4Cs: Cut, Colour, Clarity and Carat weight. The cut is the most important factor to consider, as this is determined by the skilled diamond cutter, and should not be compromised on. The cut will determine the fire, brilliance and scintillation of the diamond. The remaining 3Cs (colour, clarity and carat weight) are determined by nature.

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